IT Enquirer – Successful DAM evolves to publishing system:

“Integration or downright transformation into a publishing system: DAM vendors are hot in today's digitized world.

[…] Typical usages for DAM are for example brand management and photo management. Increasingly DAM is also shifting from pure management system to publishing system.

[…] Digital Asset Management can help them [marketing teams], especially when the DAM system either integrates seamlessly with a CMS or when it comes very close to being a publishing and content management system itself.”

(Via Elvis DAM.)