Paul Melcher – The Lifeblood of a DAM Is Its Connectivity:
“DAMs built API-first and designed for composable architectures can quickly adapt to a new CRM, a different PIM, or a refreshed marketing platform. Those that had an API grafted on after the fact turn every change into a minor IT crisis.
Even the best API stumbles if the data layer is a mess. Clean, standardized schemas with consistent metadata enable your systems to communicate with each other unambiguously.
… When a vendor says ‚integration is easy,’ ask for proof. If it requires middleware as expensive as the DAM itself, it’s not easy.
… That’s why a hyper-connected DAM demands rigorous approval workflows and bulletproof versioning mechanisms. Without solid governance, your distribution infrastructure becomes an error propagation machine.”