Picturepark CEO Ramon Forster – Diving Head-first into a Suicide Sale:

“The other vendor in the bid is known for promising everything you ever want to hear, including substantial discounts, just to land on the short list.

I admit that for a fraction of time I questioned whether our principle to be "honest at all times" makes sense at these times too. Do some prospects just want to buy into the illusion that software will solve all of their problems? Do they buy into "everything is easy", "everything is integrated" and "everything is automated"?”