Seth Gottlieb – CMS Adoption. Think Vertical, Not Horizontal.:

“High vertical adoption means using advanced features of the platform.

[…] Most of those flashy features that you see in a software demo are hardly used and the problem is getting worse, not better. […] I can’t tell you how many customer references I have talked to that only use the most basic features. And the software vendors are as concerned as I am about this. At least they should be. If vertical adoption doesn’t improve, customers will migrate to cheaper, simpler software.”

This applies to DAM software as well…