Tim’s Weblog Tim's Weblog
Tim Strehle’s links and thoughts on Web apps, managing software development and Digital Asset Management, since 2002.
2013-10-16

Seth Gottlieb: CMS Adoption. Think Vertical, Not Horizontal.

Seth Gottlieb – CMS Adoption. Think Vertical, Not Horizontal.:

“High vertical adoption means using advanced features of the platform.

[…] Most of those flashy features that you see in a software demo are hardly used and the problem is getting worse, not better. […] I can’t tell you how many customer references I have talked to that only use the most basic features. And the software vendors are as concerned as I am about this. At least they should be. If vertical adoption doesn’t improve, customers will migrate to cheaper, simpler software.”

This applies to DAM software as well…

Wed, 16 Oct 2013 09:11:47 +0000