Des Traynor – Product Strategy Means Saying No:

“When your product gets traction, you’ll find yourself inundated with good ideas for features. These will come from your customers, your colleagues, and yourself. Because they’re good ideas, there’ll always be lots of reasons to say yes to them. Here’s 12 arguments in the style of Don Lindsay that are commonly used to sneak features into a product:

But the data looks good

But it’ll only take a few minutes

But this customer is about to quit

But we can just make it optional

[…]”