Big Experience Management? Coping With The Hype Cycle
Matt Mullen at Real Story Group – Big Experience Management? Coping With The Hype Cycle:
“There is something really important to consider here; namely that the there is an increasing gap between the what vendors are pushing as important and what real customer use cases actually demand.
[…] It surely makes sense to revisit possible solutions, just remember to focus on what your organization truly requires, rather than aligning with vendor buzzwords.”