Aaron Levie – The Simplicity Thesis:

“A fascinating trend is consuming Silicon Valley and beginning to eat away at rest of the world: the radical simplification of everything.

[…] Any service putting the burden on end users to string together multiple applications to produce the final working solution should consider its days numbered. Any product with an interface that slows people down is ripe for extinction.

[…] If you’re making the customer do any extra amount of work, no matter what industry you call home, you’re now a target for disruption.

[…] Focus on details. Simple is hard because it’s so easy to compromise; hire the best designers you can find, and always reduce clicks, messages, prompts, and alerts.”