If you think that's what we want, why don't you give it to us?
Seth Godin – If you think that's what we want, why don't you give it to us?:
“So the marketer brags about how tasty the food on the airplane is, or how reliable the cell phone service is or how magically transporting the aromatherapy of the soap is--and then someone else, someone under different pressures and constraints--has to deliver. And they rarely do.”