Alexis Madrigal at The Atlantic – The Cloud's My-Mom-Cleaned-My-Room Problem:

"We all know the feeling of logging into Facebook / Tumblr / Twitter / Netflix / Pandora / Gmail and realizing that the interface has changed. Maybe the company's internal testing says the new interface is better organized, but dang – we'd gotten used to the last one and we liked it.

[…] They remind us that we're all just children in the eyes of the cloud services provider and as long as we're under their roof, we play by their rules. At a time when trust in all kinds of civic institutions is at an all-time low, we place a lot of faith in our cloud services to do what is goodly and just. We get so upset with Facebook changes because they spark cognitive dissonance: I believe I do not trust Facebook but I act as if I trust Facebook by giving them my data."