Content marketing is not enough — The fulfillment gap
Natasha Gabriel – Content marketing is not enough — The fulfillment gap:
"Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. This is a flawed mindset. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase. A big part of this is the disconnect between sales and fulfillment."