Tim’s Weblog Tim's Weblog
Tim Strehle’s links and thoughts on Web apps, managing software development and Digital Asset Management, since 2002.
2011-06-14

Content marketing is not enough — The fulfillment gap

Natasha Gabriel – Content marketing is not enough — The fulfillment gap:

"Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. This is a flawed mindset. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase.  A big part of this is the disconnect between sales and fulfillment."

Tue, 14 Jun 2011 13:40:54 +0000