Tim’s Weblog Tim's Weblog
Tim Strehle’s links and thoughts on Web apps, managing software development and Digital Asset Management, since 2002.
2011-05-13

Brand exceptionalism

Seth Godin – Brand exceptionalism:

"Brand humility is the only response to a fast-changing and competitive marketplace. The humble brand understands that it needs to re-earn attention, re-earn loyalty and reconnect with its audience as if every day is the first day."

Fri, 13 May 2011 09:59:49 +0000