Tim’s Weblog Tim's Weblog
Tim Strehle’s links and thoughts on Web apps, managing software development and Digital Asset Management, since 2002.
2011-05-09

Selling vs. inviting

Seth Godin – Selling vs. inviting:

"The salesperson's job: Help people overcome their fear so they can commit to something they'll end up glad they invested in.

The goal of a marketer ought to be to make it so easy to be a salesperson, you're merely an inviter. The new marketing is largely about this – creating a scenario where you don't even need salespeople. (Until you do.)"

Mon, 09 May 2011 10:46:34 +0000