Gojko Adzic – Effect Mapping:
"Effect Mapping is a game-changing technique for high level project visualization. It provides stakeholders and sponsors with an excellent level of visibility and helps to drive software projects towards delivering the right product with a high level of quality."
From the paper [PDF]:
"Why are we doing this? What is the desired business change? This is the business goal. Put that goal in the centre of the map so that you can always keep that in mind."