Jon Udell – Seven ways to think like the web:

"Nobody else cares about your data as much as you do. If other people and other systems source your data from a canonical URL that you advertise and control, then they will always get data that’s as timely and accurate as you care to make it.

[…] An email message address one or several people; a blog post on a company intranet can address the whole company; a blog post on the public web can address the whole world. Web thinkers know that keystrokes invested to capture and transmit knowledge will pay the highest dividends when routed to the widest appropriate scope."