Danny Sullivan – If Newspapers Were Stores, Would Visitors Be “Worthless” Then?:
"Yeah, in an article about how people can’t afford their homes, you show me an ad about buying an “iconic residential masterpiece” in Boca Raton. And when I don’t click on that, because it has nothing to do with my interests, you call me a freeloader.
Your loss, I think. I’ve got money to spend. Plenty of your visitors do. You’re just not figuring out how to get it from me.
[…] Do something. Anything. Please. Survive. But there’s one thing you shouldn’t do. Blame others for sending you visitors and not figuring out how to make money off of them."