Scott Adams – How I Saved Newspapers:

"The key is to get kids interested in the online version of the super-local news. Kids care about themselves more than they care about anything else in the world.

[…] With this concept the local newspaper extends their business model to include working with schools and youth sports teams to make sure there is a steady stream of family-oriented news in addition to world and local stuff. Once you have kids reading newspapers, the potential for advertising is much greater. "