Tim’s Weblog Tim's Weblog
Tim Strehle’s links and thoughts on Web apps, managing software development and Digital Asset Management, since 2002.

Will Facebook (all but) replace corporate websites?

Martin Kelley at O'Reilly Broadcast – Will Facebook (all but) replace corporate websites?:

"With the rise of the real-time update streams being popularized by Facebook, Twitter and FriendFeed, users are becoming accustomed to a constantly-changing flow of pictures, videos and new snippets. Even actively-maintained websites seem locked in languid stupor in comparison.

[…] This will change company's interactions with customers, who will start to expect and then demand real-time interaction. This can take many forms--status updates, calendars, videos--but the emphasis will be on immediacy. The style will shift from slickly-produced mass marketing to a one-on-one responsive back and forth."

Thu, 09 Apr 2009 05:48:39 +0000