Scott Adams – Quality Follows Popularity:

"If you are planning to create some business or other form of entertainment, you will need quality at some point to succeed. But what is more important than quality in the beginning is some intangible element that makes your project inherently interesting before anyone has even sampled it. That initial audience will give you the luxury of time to create quality.

I have a twofold test for whether something can obtain instant popularity and thus have time to achieve quality:

1. You must be able to describe it in a few words.

2. When people hear about it, they ask questions."