Michael Jon Jensen at O'Reilly Radar – For-Profit, Non-Profit, and Scary Humor:
"Because the for-profit sector has few truly long-term interests, on the timescale of the unfolding disaster. ("Human survival is a bonus, but that's twenty years out. What about next quarter's report?")
Further, the scale and scope of the impending collapse will require a special spirit of voluntarism and shared labor and sacrifice, something that's painfully hard to monetize.
[…] My friend and I made a decision, almost two years ago, to use most of our extra evenings to work on the many incarnations of the project, instead of watching reruns of The Daily Show or Lost. The project, especially as it evolved, was much more satisfying than being hypnotized."