Ryan Singer at Signal vs. Noise – iPhoto '09 and Domain Language:
"There is a strong tendency to use the same words that you see other software using. Be cautious about copying domain language, because copying language is copying a whole approach. Think through the domain yourself. What are people trying to do? What do they care about? Find your own language to cut closer to the bone and touch your customers’ real interests. Your software will be all the better for it."