Timothy M. O'Brien at the O'Reilly ONJava Blog – Faster than expected... (Salesforce, Google + EC2 with Disks):

"When you can fire up Eclipse and deploy a custom application to Salesforce to have it show up for your users in the context of Google Apps (Gmail, GTalk, Google Calendar, Google Docs), your own in-house applications may start to look a little pale. Five minutes later when the damn thing shows up on your boss’ iPhone and the CEO’s blackberry, you are going to sound crazy when you tell them that it is going to take your development team a few more months to integrate your legacy applications with mobile devices. They are both going to look at you and say, “well can’t you just get the data into Google Apps?”"