Jon Udell at InfoWorld - Why SOA and VoIP will converge:
"In a world where SOA and VoIP work hand in hand, more natural scenarios become possible. I have, for example, been dealing with a stalled purchase order of my own for several days. The business rule says that I have to contact two parties, who must in turn reach an agreement. But we’ve all been playing voice-mail or e-mail tag, and so far we haven’t managed to close the loop. It’s admittedly creepy to imagine empowering that business rule to detect our common availability, initiate a conference call, and receive a signal from us that tells it to proceed. But the alternative that we constantly endure is arguably worse."