Ephraim Schwartz at InfoWorld - Is IT on the rise again?:

"In the old days, a company had to adjust its business processes to the packaged application. Now, due to SOA, a company can adjust the applications or services to the business processes they want. Along with this reversal comes the need for IT staffers who have the business acumen to organize these services.

Paul Brunet, an IBM spokesman for the Georgetown partnership, puts it this way: Instead of telling the CIO that it will take four months to program a service, IT staff must be able to say, “Here is the value this service will return, and we can bring this service to this market in three months and to another market in four months.”"