David L. Margulius at InfoWorld - Product management bug is spreading:

"Enterprise IT is making a transition from build-to-order (“order taker”) and mass manufacturer (“any color you want as long as it’s black”) to being a service provider responsible for delivering flexible, configurable platforms and applications. The only way to do that is with a product management culture driven by people who are compulsive about customer-needs data, adamant about optimizing the cost/quality/speed tradeoffs in the product road map, paranoid about competitors, and of course, entrepreneurial."