Tom Yager at InfoWorld - Innovation puts the blitz on mediocrity:

"In 2006, I have little doubt we’ll see the soul of my brand of innovation appear again, which I’ll summarize in a phrase that might make you wince: Never take customers for granted. That’s it. If you adopt that as a mantra, you’ll either succeed and stay successful or you’ll go out of business because you say it but don’t really believe it."