Jeffrey Veen - Making A Better Open Source CMS:

"Give first-time users a series of quick wins that become increasingly complex. When I first log in, I want to create a Web page. Next, I'd like to add some styles to it. Then, I'd like to make links to some other Web pages. I'll build a navigation system after that, and start to add other features eventually. But I want to feel successful with your system within a few minutes. I don't want to you to present the stunning power at my fingertips until I'm comfortable with my surroundings."