Ephraim Schwartz at InfoWorld:

"Deloitte has developed what it calls Industry Prints for some 20-plus industries, using data gathered from Deloitte's interactions with various enterprise-level companies. An Industry Print details every single process that makes up an industry. It maps processes all the way from the 10,000-foot level (run HR, run customer support) down to specific workflows for both humans and applications.

[...] It was only after the observation process that Telispark created an application. The result wasn't a squeezed-down version of the SAP PM app, but a unique, customized solution that worked the way the techs in the field did.

Hard as it may be to believe, most mobile IT projects don't take this approach.

Most companies are so bent on getting their enterprise applications into handhelds that they forget that mobility, by its nature, changes businesses' processes and workflows -- and that change must be designed into the mobile applications themselves.

Industry Prints are a series of best-practice workflows and they, or something like them, should be square one, before anyone actually does a lick of coding. The promise of high tech has yet to be fulfilled because we continually try to adapt human behavior to the needs of technology.

Isn't it about time we all had our "duh" moment, and started adapting the technology to us?"