John Neil on the Oracle Technology Network: "A case study in how the PHP/Oracle development Model reduced the application lifecycle at Myers Internet." Quote:

"The quick turnaround times that PHP development affords allowed for the complete order entry part of the system to be fully prototyped, both visually and functionally, within a two-week period. This allowed for quick feedback and reaction to the system architecture and its realization. The fast turnaround meant that issues were addressed while the system was still fresh in everyone's mind. In addition, because there was no extra layer of coding between the UI and the back end (such as a middle-tier server), the process of creating the prototype required fewer development steps and fewer developers."