Tim’s Weblog Tim's Weblog
Tim Strehle’s links and thoughts on Web apps, managing software development and Digital Asset Management, since 2002.
2004-02-24

Helping Your Visitors: a State of Mind

Nick Usborne at A List Apart:

"If you want people to know how to find what they want on your site, be sure the language you use is relevant to their needs.

At its simplest, this means avoiding corporate-speak and industry jargon. It means taking the trouble to find out which words and terms your visitors use when thinking about your products and services."

Tue, 24 Feb 2004 07:48:24 +0000