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Tim Strehle’s links and thoughts on Web apps, managing software development and Digital Asset Management, since 2002.
2003-10-28

Jakob Nielsen: "About Us"

Jakob Nielsen talks about the "About Us" page:

"Saying who you are and what you do is basic politeness in any conversation. In business, it's also good to establish credibility and respect by explaining your company's origins, how you view your business, and how you relate to the community.

The Web is very depersonalized, but from our earliest usability studies, we've seen that users like getting a sense of the company behind the website. Who's there behind the screen?"

Tue, 28 Oct 2003 08:47:59 +0000