Autor: Tim Strehle

Seth Godin – The future of the library: „There are one thousands things that could be done in a place like this, all built around one mission: take the world of data, combine it with the people in this community and create value. We need librarians more than we ever did. What we don’t need…

Seth Godin – Brand exceptionalism: „Brand humility is the only response to a fast-changing and competitive marketplace. The humble brand understands that it needs to re-earn attention, re-earn loyalty and reconnect with its audience as if every day is the first day.“

Joshua Duhl – The 13 Areas of Cost for a DAM System: „In almost every successful DAM installation (hosted or not) that I am aware of has 1-3 people (depending on the size and breadth of the organization) who is/are the DAM “master(s)” – more than a librarian or governance provider for the assets, this…

Seth Godin – Selling vs. inviting: „The salesperson’s job: Help people overcome their fear so they can commit to something they’ll end up glad they invested in. The goal of a marketer ought to be to make it so easy to be a salesperson, you’re merely an inviter. The new marketing is largely about this…

Joshua-Michéle Ross at O’Reilly Radar – Why speed matters: „Human beings live and operate in a constant state of now; we process extraordinary volumes of information in real time. The acceleration of technology is simply an effort to catch up to our zero-latency experience of being. Whenever given a choice, we will opt for a…

Jason Fried – Real time vs. slow time – and a defense of sane work hours: „I think companies would benefit from giving employees a lot more autonomy and alone time to do their work. And then when they do need to come together, it can be more special and more meaningful. It’s like seeing…

Ray Ozzie – Dawn of a New Day (his 2010 Microsoft farewell memo): „Complexity kills. Complexity sucks the life out of users, developers and IT. Complexity makes products difficult to plan, build, test and use. Complexity introduces security challenges. Complexity causes administrator frustration. And as time goes on and as software products mature – even…

Seth Godin – The opportunity is here: „The old economy offered a guarantee – time plus education plus obedience = stability. The new one, not so much. The new one offers a chance for you to take a chance and make an impact. […] If someone can tell you precisely what to do, it’s too…

Craig Roth (Gartner Blog Network) – Attention Information Workers: Your Job Description Has Changed: „It may sound like one should hire interns to pick through all the garbage so the high priced brains can then analyze the findings, as law firms do for discovery. But the worker’s subscriptions, filters, watch lists, bookmarks, tags, intuition about…

Stijn Debrouwere – Context is not a bolt-on: „Topic pages, story trackers and Q&As fail because they’re never an integral part of a news website. They’re Google landing pages, designed to poach traffic from Wikipedia. […] What no newspapers, online or offline, seems to have perfected is how this broad, topical information stream should mesh…