{"id":395,"date":"2004-04-27T00:00:00","date_gmt":"2004-04-26T22:00:00","guid":{"rendered":"https:\/\/wwwneu.strehle.de\/tim\/weblog\/archives\/2004\/04\/27\/328\/"},"modified":"2004-04-27T00:00:00","modified_gmt":"2004-04-26T22:00:00","slug":"328","status":"publish","type":"post","link":"https:\/\/www.strehle.de\/tim\/weblog\/archives\/2004\/04\/27\/328\/","title":{"rendered":"B2B: Help Your Fans Convince Their Bosses"},"content":{"rendered":"<p>Jakob Nielsen has <a href=\"http:\/\/www.useit.com\/alertbox\/20040426.html\" title=\"B2B: Help Your Fans Convince Their Bosses (Jakob Nielsen's Alertbox)\">advice for B2B websites<\/a>:<\/p>\n<p>&#8222;Build a reputation for being easy to do business with and for standing by your products with great service. This is where the Web shines: you can provide excellent post-sales support online at a fraction of the cost of older methods. Unfortunately, most of the support sites we&#8217;ve tested fail the challenge, probably because online support is mistakenly seen as a cost center rather than the Web&#8217;s main brand-building opportunity.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakob Nielsen has advice for B2B websites: &#8222;Build a reputation for being easy to do business with and for standing by your products with great service. This is where the Web shines: you can provide excellent post-sales support online at a fraction of the cost of older methods. Unfortunately, most of the support sites we&#8217;ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","hentry","category-weblog"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/comments?post=395"}],"version-history":[{"count":0,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/395\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/media?parent=395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/categories?post=395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/tags?post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}