{"id":270,"date":"2003-10-28T00:00:00","date_gmt":"2003-10-27T23:00:00","guid":{"rendered":"https:\/\/wwwneu.strehle.de\/tim\/weblog\/archives\/2003\/10\/28\/203\/"},"modified":"2003-10-28T00:00:00","modified_gmt":"2003-10-27T23:00:00","slug":"203","status":"publish","type":"post","link":"https:\/\/www.strehle.de\/tim\/weblog\/archives\/2003\/10\/28\/203\/","title":{"rendered":"Jakob Nielsen: &#8222;About Us&#8220;"},"content":{"rendered":"<p>Jakob Nielsen talks about the <a href=\"http:\/\/www.useit.com\/alertbox\/20031027.html\" title=\"About Us -- Presenting Information About an Organization on Its Website (Jakob Nielsen's Alertbox)\">&#8222;About Us&#8220; page<\/a>:<\/p>\n<p>&#8222;Saying who you are and what you do is basic politeness in any conversation. In business, it&#8217;s also good to establish credibility and respect by explaining your company&#8217;s origins, how you view your business, and how you relate to the community.<\/p>\n<p>The Web is very depersonalized, but from our earliest usability studies, we&#8217;ve seen that users like getting a sense of the company behind the website. Who&#8217;s there behind the screen?&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakob Nielsen talks about the &#8222;About Us&#8220; page: &#8222;Saying who you are and what you do is basic politeness in any conversation. In business, it&#8217;s also good to establish credibility and respect by explaining your company&#8217;s origins, how you view your business, and how you relate to the community. The Web is very depersonalized, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry","category-weblog"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":0,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}