{"id":1706,"date":"2013-10-16T00:00:00","date_gmt":"2013-10-15T22:00:00","guid":{"rendered":"https:\/\/wwwneu.strehle.de\/tim\/weblog\/archives\/2013\/10\/16\/1659\/"},"modified":"2013-10-16T00:00:00","modified_gmt":"2013-10-15T22:00:00","slug":"1659","status":"publish","type":"post","link":"https:\/\/www.strehle.de\/tim\/weblog\/archives\/2013\/10\/16\/1659\/","title":{"rendered":"Seth Gottlieb: CMS Adoption. Think Vertical, Not Horizontal."},"content":{"rendered":"<p>Seth Gottlieb \u2013 <a href=\"http:\/\/contenthere.net\/2013\/10\/cms-adoption-think-vertical-not-horizontal.html\">CMS Adoption. Think Vertical, Not Horizontal.<\/a>:<\/p>\n<p>\u201cHigh vertical adoption means using advanced features of the platform.<\/p>\n<p>[\u2026] Most of those flashy features that you see in a software demo are hardly used and the problem is getting worse, not better. [\u2026] I can\u2019t tell you how many customer references I have talked to that only use the most basic features. And the software vendors are as concerned as I am about this. At least they should be. If vertical adoption doesn\u2019t improve, customers will migrate to cheaper, simpler software.\u201d<\/p>\n<p>This applies to DAM software as well\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth Gottlieb \u2013 CMS Adoption. Think Vertical, Not Horizontal.: \u201cHigh vertical adoption means using advanced features of the platform. [\u2026] Most of those flashy features that you see in a software demo are hardly used and the problem is getting worse, not better. [\u2026] I can\u2019t tell you how many customer references I have talked [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","hentry","category-weblog"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/comments?post=1706"}],"version-history":[{"count":0,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1706\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/media?parent=1706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/categories?post=1706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/tags?post=1706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}