{"id":1644,"date":"2013-04-25T00:00:00","date_gmt":"2013-04-24T22:00:00","guid":{"rendered":"https:\/\/wwwneu.strehle.de\/tim\/weblog\/archives\/2013\/04\/25\/1593\/"},"modified":"2013-04-25T00:00:00","modified_gmt":"2013-04-24T22:00:00","slug":"1593","status":"publish","type":"post","link":"https:\/\/www.strehle.de\/tim\/weblog\/archives\/2013\/04\/25\/1593\/","title":{"rendered":"David Lieb: Cognitive Overhead, Or Why Your Product Isn\u2019t As Simple As You Think"},"content":{"rendered":"<p>David Lieb \u2013 <a href=\"http:\/\/techcrunch.com\/2013\/04\/20\/cognitive-overhead\/\">Cognitive Overhead, Or Why Your Product Isn\u2019t As Simple As You Think<\/a>:<\/p>\n<p>\u201cPut your user in the middle of your flow. Make them press an extra button, make them provide some inputs, let them be part of the service-providing, rather than a bystander to it. If they are part of the flow, they have a better vantage point to see what\u2019s going on.<\/p>\n<p>[\u2026] If your user has to wonder, \u201cSo, did it work?\u201d you\u2019ve failed. Walk people through using your product like a magician leads the audience through an illusion.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Lieb \u2013 Cognitive Overhead, Or Why Your Product Isn\u2019t As Simple As You Think: \u201cPut your user in the middle of your flow. Make them press an extra button, make them provide some inputs, let them be part of the service-providing, rather than a bystander to it. If they are part of the flow, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1],"tags":[],"class_list":["post-1644","post","type-post","status-publish","format-standard","hentry","category-weblog"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":0,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/tags?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}