{"id":1451,"date":"2011-06-14T00:00:00","date_gmt":"2011-06-13T22:00:00","guid":{"rendered":"https:\/\/wwwneu.strehle.de\/tim\/weblog\/archives\/2011\/06\/14\/1391\/"},"modified":"2011-06-14T00:00:00","modified_gmt":"2011-06-13T22:00:00","slug":"1391","status":"publish","type":"post","link":"https:\/\/www.strehle.de\/tim\/weblog\/archives\/2011\/06\/14\/1391\/","title":{"rendered":"Content marketing is not enough \u2014 The fulfillment gap"},"content":{"rendered":"<p>Natasha Gabriel \u2013 <a href=\"http:\/\/www.businessesgrow.com\/2011\/06\/14\/content-marketing-is-not-enough-the-fulfillment-gap\/\">Content marketing is not enough \u2014 The fulfillment gap<\/a>:<\/p>\n<p>&#8222;Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. This is a flawed mindset. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase. A big part of this is the disconnect between sales and fulfillment.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natasha Gabriel \u2013 Content marketing is not enough \u2014 The fulfillment gap: &#8222;Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. This is a flawed mindset. Instead of just trying to get money from customers, companies need to focus on getting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1],"tags":[],"class_list":["post-1451","post","type-post","status-publish","format-standard","hentry","category-weblog"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/comments?post=1451"}],"version-history":[{"count":0,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1451\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/media?parent=1451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/categories?post=1451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/tags?post=1451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}