{"id":1440,"date":"2011-05-09T00:00:00","date_gmt":"2011-05-08T22:00:00","guid":{"rendered":"https:\/\/wwwneu.strehle.de\/tim\/weblog\/archives\/2011\/05\/09\/1379\/"},"modified":"2011-05-09T00:00:00","modified_gmt":"2011-05-08T22:00:00","slug":"1379","status":"publish","type":"post","link":"https:\/\/www.strehle.de\/tim\/weblog\/archives\/2011\/05\/09\/1379\/","title":{"rendered":"Selling vs. inviting"},"content":{"rendered":"<p>Seth Godin \u2013 <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2011\/05\/selling-vs-inviting.html\">Selling vs. inviting<\/a>:<\/p>\n<p>&#8222;The salesperson&#8217;s job: Help people overcome their fear so they can commit to something they&#8217;ll end up glad they invested in.<\/p>\n<p>The goal of a marketer ought to be to make it so easy to be a salesperson, you&#8217;re merely an inviter. The new marketing is largely about this \u2013 creating a scenario where you don&#8217;t even need salespeople. (Until you do.)&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin \u2013 Selling vs. inviting: &#8222;The salesperson&#8217;s job: Help people overcome their fear so they can commit to something they&#8217;ll end up glad they invested in. The goal of a marketer ought to be to make it so easy to be a salesperson, you&#8217;re merely an inviter. The new marketing is largely about this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1],"tags":[],"class_list":["post-1440","post","type-post","status-publish","format-standard","hentry","category-weblog"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/comments?post=1440"}],"version-history":[{"count":0,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1440\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/media?parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/categories?post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/tags?post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}