{"id":1326,"date":"2010-04-08T00:00:00","date_gmt":"2010-04-07T22:00:00","guid":{"rendered":"https:\/\/wwwneu.strehle.de\/tim\/weblog\/archives\/2010\/04\/08\/1264\/"},"modified":"2010-04-08T00:00:00","modified_gmt":"2010-04-07T22:00:00","slug":"1264","status":"publish","type":"post","link":"https:\/\/www.strehle.de\/tim\/weblog\/archives\/2010\/04\/08\/1264\/","title":{"rendered":"Learning is better than optimization (the local maximum problem)"},"content":{"rendered":"<p>Eric Ries \u2013 <a href=\"http:\/\/www.startuplessonslearned.com\/2010\/04\/learning-is-better-than-optimization.html\">Learning is better than optimization (the local maximum problem)<\/a>:<\/p>\n<p>&#8222;It takes some getting used to for most designers, though. They are not generally used to having their designs evaluated by their real-world impact. Remember that plenty of design organizations and design schools give out awards for designing products that never get built. So don\u2019t hold it against a classically trained designer if they find split-testing a little off-putting at first.<\/p>\n<p>[\u2026] Teams that focus on optimizing can get stuck bolting on feature upon feature until the product becomes unusable. No one feature is to blame. [\u2026] When that happens, the solution is to do a <em>whole product pivot<\/em>. [\u2026] A whole product is one that works for mainstream customers. Sometimes, a whole product is much bigger than a simple device &#8211; witness Apple&#8217;s mastery of creating a whole ecosystem around each of their devices that make them much more useful than their competitors. But sometimes a whole product is much less &#8211; it requires removing unnecessary features and focusing on a single overriding value proposition.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eric Ries \u2013 Learning is better than optimization (the local maximum problem): &#8222;It takes some getting used to for most designers, though. They are not generally used to having their designs evaluated by their real-world impact. Remember that plenty of design organizations and design schools give out awards for designing products that never get built. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1],"tags":[],"class_list":["post-1326","post","type-post","status-publish","format-standard","hentry","category-weblog"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":0,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1326\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/categories?post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/tags?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}