{"id":1031,"date":"2008-01-02T00:00:00","date_gmt":"2008-01-01T23:00:00","guid":{"rendered":"https:\/\/wwwneu.strehle.de\/tim\/weblog\/archives\/2008\/01\/02\/969\/"},"modified":"2008-01-02T00:00:00","modified_gmt":"2008-01-01T23:00:00","slug":"969","status":"publish","type":"post","link":"https:\/\/www.strehle.de\/tim\/weblog\/archives\/2008\/01\/02\/969\/","title":{"rendered":"Feature Richness and User Engagement"},"content":{"rendered":"<p>Jakob Nielsen &#8211; <a href=\"http:\/\/www.useit.com\/alertbox\/features.html\" title=\"Feature Richness and User Engagement (Jakob Nielsen's Alertbox)\">Feature Richness and User Engagement<\/a>:<\/p>\n<p>&#8222;Typically, when new prospects first visit your site, you&#8217;re simply one of ten sites on the SERP [Search Engine Results Page]. The only way they&#8217;ll shortlist your site is if you can convince them in two minutes.<\/p>\n<p>Thus, websites should have almost no features: focus on the <a href=\"http:\/\/www.useit.com\/papers\/webwriting\/\">words<\/a>.<\/p>\n<p>To determine how much complexity you can afford in a user interface, you must analyze user engagement levels: Do they care deeply, or do they just want to get something done as quickly as possible? Typically, users care less than you think! You&#8217;re not important to them. This is one of the main reasons companies need systematic usability studies: to make explicit the fact that <strong>outside customers don&#8217;t find your design as important<\/strong> as you do (because you work on it all year).&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakob Nielsen &#8211; Feature Richness and User Engagement: &#8222;Typically, when new prospects first visit your site, you&#8217;re simply one of ten sites on the SERP [Search Engine Results Page]. The only way they&#8217;ll shortlist your site is if you can convince them in two minutes. Thus, websites should have almost no features: focus on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1],"tags":[],"class_list":["post-1031","post","type-post","status-publish","format-standard","hentry","category-weblog"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/comments?post=1031"}],"version-history":[{"count":0,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/posts\/1031\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/media?parent=1031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/categories?post=1031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strehle.de\/tim\/wp-json\/wp\/v2\/tags?post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}